APP
2024
The Problem
To show you why this application could be the future of travel, a Design Thinking process has been carried out based on the following premise:
Improving the travel experience in the face of climate change
It's likely that when you scroll through social media, you come across incredible landscapes, people embarking on the journey of a lifetime, or maybe you, who haven't even returned from vacation but are already planning the next destination. But, did you know that global tourism accounts for 8% of the GHG emissions contributing to the global warming of the Earth?
Proposed solution
"Imagine enjoying a coffee in Madrid, and out of nowhere, you find yourself in Paris with your friends, without planning anything and without carrying any suitcases."
That is the long-term goal of LOOKRENT. An app that allows you to rent second-hand clothing in your destination city, without sacrificing style, eliminating the worries of packing, and contributing to the fight against climate change.
When prototyping, we focused on ensuring that the application has a clean and simple appearance. The white background serves as a neutral canvas, while elements in shades of gray provide a subtle yet effective contrast.
We want to emphasize that LOOKRENT is more than an innovative solution; it's a mindset shift towards sustainable travel. Each reservation not only entails convenience but also a small step towards a greener future. With this platform, we aim to provide a lighter and more conscious experience from one place to another.
"Think green, dress LOOKRENT.""
To learn more about this project, I invite you to follow this link to the article: Medium